Brand AUGA presents a ready-to-eat product line

Organic food producers AUGA group is expanding the range of its brand AUGA and presents ready-to-eat and innovatively packaged organic soups which only need to be heated. The new product is now available in major retail chains in Lithuanian, as well as European and Asian markets.
“AUGA products are based on innovative food production standards considering the needs of the city residents in the whole world. Our new soups will be extremely appreciated by mothers who are looking for good, healthy and quality food for their families, as well as office staff who like clean organic food but do not always have time to prepare it for lunch at work or dine in a cafe offering this food. Instant green soup is a great solution – everything you need is only to heat the soup and enjoy eating it,” says Kęstutis Juščius, Board Chairman of AUGA Group.
By far, AUGA Group has been supplying its grown organic vegetables, champignons and other exotic mushrooms, as well as pickled and canned champignon and vegetable products to the largest Lithuanian shopping centres. And now everyone can find there AUGA organic soups of 5 different flavours, such as a beetroot soup, a vegetable soup, a creamy carrot with coconut milk soup, a creamy mushroom soup and a creamy tomato soup.
The production is made exclusively from organic ingredients which contain no preservatives. No any animal products are used for four soup flavours. It is really easy to prepare soups by heating them in a pot, microwave oven or immersing an unopened package for 10 minutes into the boiling water. AUGA soups are packaged in innovative environmentally friendly packaging which is proven to have signif cantly less CO2 emission during the product lifecycle, compared to a glass jar of the same size. Packaging is safe for food products since it contains no BPA plastics. Due to the unique packaging and preservation technology, soups do not have to keep in the refrigerator. At room temperature, they can be kept even for a year.
AUGA soups have already been awarded internationally. At international “Gulfood Innovation Awards 2017”, which took place in the United Arab Emirates, AUGA soups were recognized as the best organic products, and at the World Food Innovation Competition “World Food Innovation Awards 2017”, which was held in Great Britain, the product was among the finalists in the Best Eco-Product and the Best Package Design categories.
Exclusivity and fast preparation of AUGA new products were evaluated by Lithuanian food connoisseurs as well. Beata Nicholson, one of the best-known food bloggers in Lithuania, gave “Beatos virtuvė“ recommendations to AUGA soups.

For more information:
Kristina Karnickaitė, Project manager of Integrity PR, UAB. Ph. +370 616 89310, e-mail kristina(eta)