AUGA group, the largest vertically integrated organic food company in Europe, has expanded its assortment, introducing a new product – 5 types of ready-to-eat oatmeal with fruit and berry pieces. This 100% vegan oatmeal, with no added sugar, has already reached the largest Lithuanian supermarket chains, and will soon appear in foreign markets.
“The success of AUGA’s ready-to-eat soups has confirmed our insights that consumers who want to eat healthily and care about sustainability do not always have time to cook.
We have explored the largest markets for organic products in the world, such as Germany, Great Britain, France, USA, looking for organic food products that would fit this need for sustainably sourced and easy to prepare meals. We noticed there was a gap in the market when it came to organic breakfast alternatives, so that is why we decided to create organic oatmeal, with its main ingredient being oats from our farms“, – says Laurynas Miškinis, Head or Organic Product Development and Commerce of AUGA group.
One of the main advantages of new ready-to-eat oatmeal are its ingredients. The product contains no added sugar, flavourings, thickeners, sweeteners, or colourings. Not only that, as it contains no milk products, it is suitable for vegans. AUGA has also ensured that its oatmeal will appeal to a range of tastes. Consumers will have the opportunity to choose from 5 different types of oatmeal: banana and strawberry, forest fruit, apple and cinnamon, apricot and banana, or apple and raspberry. One more advantage of the product is the packaging which is composed of 95 % plant fiber.
AUGA group is the largest vertically integrated organic food producer in Europe providing sustainably grown food from field to shelf. The group of companies manages approx. 39,000 ha of organically certified arable land and it is developing a sustainable farming model that is based on new technologies, specializing in crops, dairy cows, chicken, and mushroom growing. Using proprietary and contracted manufacturing, the company produces a wide range of organic food products for the end consumer as well as organic commodities purchasers. 70% of the company’s entire production is exported to more than 30 countries.
Due to active export and a demand for organic products, FMCG is the segment where AUGA is experiencing most growth. According to data from the first half of 2020, total sales revenues of fast-moving consumer goods (FMCG) amounted to EUR 1.99 million, compared to EUR 1.05 million a year earlier.