Organic producer AUGA group started selling its products in the biggest retail chain Carrefour and other retailers in the United Arab Emirates. During the last several months this country became one of the main export markets of end-consumer packaged goods for the company.
Currently, AUGA group supplies organic ready-to-eat soups, preserved mushrooms, pulses and other products to the United Arab Emirates. In the future, other categories, such as milk products, are planned to be exported.
„We tried to enter this market for the last three years. Finally, this year during Biofoch fair in Germany we signed an agreement with one of the biggest food suppliers in the United Arab Emirates and in a few months the distribution of our products was successfully expanded. It is very important to have local partners in this market in order to facilitate market entry. Today we can say that the sales results of this cooperation exceeded our expectation”, – says Laurynas Miškinis, Head or Organic Product Development and Commerce of AUGA group.
Solid position in the United Arab Emirates opens ways to other important markets: Saudi Arabia, Egypt, Bahrein, and other countries in this region.
Currently, AUGA group exports about 80% of its total production and export geography consist of more than 30 markets worldwide.